July was an important month for Strength Advocate. Not only did we work hard to continue delivering meaningful and relevant content to you, our readers, we were also accomplishing a lot behind-the-scenes to ensure the continued growth of our platform.
We started the month off with a new pictorial by physique photographer Jay Hammerle, and we made a booth appearance at the Branch Warren Classic. We also published some great articles by strength coach Josh Bryant, fitness expert Cindy Canas, and life coach Himanshu Prasad. Additionally, we published another recipe (a section we’re working to expand) and a new training program. As a matter of fact, it’s the same basic program I used in 2009 when I started living the bodybuilding lifestyle.
However, in the midst of keeping up with our editorial calendar, Strength Advocate also launched our new logo. It was a major project/process for us, but it was well worth the effort; we couldn’t be happier with the result! We received 186 submissions from 38 different designers, and it was exciting to the creative process unfold. Certainly, it was no easy task to illustrate the strength culture movement as a symbol, but as the designers looked to our website for motivation, it was the physique of our friend Jon Andersen who inspired the winning design concept! (full article here: http://strengthadvocate.com/strength-advocate-launches-new-logo/)
However, like I’ve said before, we don’t want to spend too much time to talking about the past; we’re most excited about the future! As Strength Advocate gets closer to its one year anniversary, we’ll be working on new initiatives to ensure we’re delivering high-value content to our readers. In a recent text exchange with strength culture photographer Alfonso Aguirre, I said, “We’re really doing a lot of good exposing the beauty and benefit of strength culture (a sub-culture) to the mainstream. I believe that, and all of this is going to help people.” So please share the site and its articles with family, friends, or anyone you think will benefit…this is why we started Strength Advocate.
Publisher, Managing Director
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